![]() ![]() “Our schools without question will get the best of both worlds as our services and solutions in these areas will perfectly complement one another. “We’re really excited about this, our respective companies coming together in what we view as a true partnership in every sense of the word,” said Sidearm Sports’ President and CEO Jeff Rubin. “Together, we offer unparalleled expertise in collegiate digital operations, and we look forward to joining forces to provide the highest quality solutions for each of these athletic programs.” “Sidearm’s leading platform development and hosting services complement our strengths in video and advertising, and this partnership allows us to better serve the digital needs of an expanded roster of schools,” said Jeff Gerttula, Executive Vice President and General Manager, CBS Sports Digital. The division streams thousands of live events each year. A division of CBS Sports Digital, CBS Interactive Advanced Media is the category leader in the delivery of integrated multimedia and digital solutions for clients primarily focused on sports and entertainment. Sidearm will now provide the digital platform for nearly 800 NCAA colleges, universities and conferences.ĬBS Interactive Advanced Media will manage video infrastructure and distribution as well as end-to-end advertising operations for all of the schools. The Sidearm platform delivers engaging fan experiences focused on driving revenue opportunities, promoting brand awareness and efficiently delivering timely athletic department digital content. Sidearm Sports, the leading provider of collegiate athletic web solutions, will manage the website and mobile platforms while providing the hosting and infrastructure for all of the schools. In addition, the collaboration will open up exciting new monetization opportunities for clients and advertisers across platforms. Expanded live video reach for clients will include CBS Sports Digital’s subscription streaming service, SportsLive, which gives fans unlimited access to thousands of live events and on-demand videos across schools and sports. The partnership will offer unrivaled value to the combined group of clients, including 85% of Power Five schools, by bringing Sidearm Sports’ industry-leading content management and delivery systems, innovative mobile platform and creative design solutions together with CBS Interactive Advanced Media’s cutting-edge video streaming capabilities and video distribution expertise for live events. Partnership Will Produce 1,100 College and High School Properties, Stream More than 14,000 Live Events and Deliver Unrivaled Value to Collegiate Athletic Programs and SponsorsĬBS Interactive Advanced Media and Learfield’s Sidearm Sports today announced a new partnership to jointly produce and operate more than 1,100 college and high school athletic websites and stream more than 14,000 live events each year. Both the Digital Suite and the Ideation Suite reflect the excitement of college sports and the collective personality of this talented group through the use of interactive displays and super-graphics set against a simple & clean material pallet to allow the company mission to shine through.CBS Interactive Advanced Media and Learfield's Sidearm Sports to Partner in College Sports The “X’s & O’s Room” as its referred to by the staff, is a highly flexible environment in terms of furniture and technology for adapting to the various demands of the suite. V Three also worked with Learfield to create an Ideation Suite that is a “brainstorming” environment for larger groups to work together on a collective idea or break down into smaller groups for problem solving exercises. The new Digital suite has an interface area equipped with iPads for the sales team and staff to interact-with and learn-about the new products & content being created. V Three Studios worked with Learfield to develop a new suite for their Digital team that fosters the sharing of ideas by the content creators in a constantly evolving mobile media age. ![]() Learfield’s expansion of their facility in Dallas to meet the evolving demands of digital media and to provide collaborative idea driving environments for their highly innovative staff is a direct reflection of why they are successful as a national leader in NCAA Sports media content creation and marketing. Parc Place at Vlasis Multi-Family Development.Webster University School of Communications | East Wing. ![]()
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